Marketing Methods Of Creative Marketing Techniques

Creative Marketing Techniques The other day I went to Denver to visit my mom. Near the entrance to her independent living facility, they were building a bunch of new condos. As I rounded the corner, I could not help but notice a woman dressed only in a bikini and a stocking cap holding up a grand opening sign. It seemed odd and out of place to see a woman so scantily dressed as the temperature was in the 30 s. My curiosity was piqued. As I got closer, I noticed that it was not a real woman at all, but a mannequin holding the sign. Most of the time we are emotionally preoccupied and filter out the rest of the world. Our ability to filter out distractions is part of our evolutionary success. The bikini clad woman was unexpected and broke†¦show more content†¦The SBA has it wrong. A business plan is not always what you need. Planning is advisable to the extent that you have access to enough money or capital to conduct your first few experiments. However, the typical advice provided by many small business counselors, mentors, and the SBA encouraging ALL fledgling business to write a business plan is just down right wrong. Here is why. A business plan will not get you a loan. First time entrepreneurs are told that they need a business plan to get money from the bank. While there is some truth to this, it is unlikely that they will actually get any funds from the bank to start their business. These new entrepreneurs do not have an existing track record and banks are conservative lenders. This means that writing a business plan in the hopes that a bank will provide debt financing should not be the sole motivation behind developing a business plan. It s just not a good enough reason by itself. The premise of a business plan is to predict the future and then develop a product or service to exploit it. Most businesses are non-employer businesses, meaning that the owner is the business– there are no employees. Many entrepreneurs are simply using their assets, talents, and abilities to solve a very specific problem for a very specific client. Rather than developing a product or service for the masses, many entrepreneurs create a strategic partnership with a client who is actually engaged in designing

The Use of Literary Devices in Robert Frosts Stopping by...

The Use of Literary Devices in Robert Frosts Stopping by Woods on a Snowy Evening In Robert Frosts poem. â€Å"Stopping by Woods on a Snowy Evening.† the speaker uses literary devices to show the reader the poems meaning. Symbolism plays an important role in this poem. Robert Frost uses symbolism to show the correlation between the woods and village with heaven. Mythological symbolism is also found in this poem. when the speaker talks about the lake. it is a reference to Hel in Norse Mythology. The tone of the poem, and Robert Frosts syntax. portray a tranquil yet dark feeling throughout the poem. The observations made exhibit how the speaker views life and death. The personification of the horse shows how the horse is important†¦show more content†¦and his conscience does not think that this thought is normal. The farm house represents a point in life, something the speaker is not trying to reach. Robert Frost writes the poem using iambic tetrameter. which follows the beat of a horse. The rhythm of the poem further alludes that the ho rse is a part of the speaker. Death is further mentioned in the poem when the speaker says. â€Å"In between the woods and frozen lake†(7) . In Norse Mythology. the underworld is called Hel. and is located in the frozen region of Niflheim. Robert Frost puts Hel and Heaven near each other to show how close the boundaries between the two are. The â€Å"darkest evening of the year† (8) shows how deep the speakers depression is. This depression bolsters the speakers suicidal thoughts. These thoughts connect to the thin line between Heaven and Hel. In the third stanza of the poem, the horse, the speakers conscience, realizes the speakers intention, and interrupts the the tranquil surroundings. When the horse gives its harness bells a shake (9), it is trying to gain the speakers attention. The speaker believes that the horse is trying to make the man realize how bad an idea suicide would be, as that would cause him to go to Hel (10). The speaker acknowledges the horses intent, and realizes the foolishness of suicide. Sensory imagery is used to show how easy suicide would be.Show MoreRelatedShadows in the Yellow Wood: The Dark Side of Rober Frosts Poetry1508 Words   |  7 PagesShadows in the Yellow Wood: The Dark Side of Robert Frost’s Poetry Robert Frost is one of the most widely-read and recognized poets of the twentieth century, if not all time. If his name is mentioned, it is usually followed by a reference to two roads diverged in a yellow wood and taking the one less traveled by. But lurking in the shadows of the yellow wood of Frost’s poetry are much deeper meanings than are immediately apparent. As the modern poet Billy Collins says in his â€Å"Introduction toRead MoreStopping by Woods on a Snowy Evening, by Robert Frost Essay1383 Words   |  6 Pages Robert Frost uses metaphor and symbolism extensively in ‘Stopping by Woods on a Snowy Evening’, developing deeper and more complex meanings from a superficially simple poem. Frost’s own analysis contributes greatly to our appreciation of the importance of metaphor, claiming that â€Å"metaphor [is] the whole of thinking,† inviting the reader to interpret the beautiful scene in a more profound way. However, the multitude of possible interpretations sees it being read as either carefully crafted lyricRead MoreRobert Frost1943 Words   |  8 PagesA Snowy Evening with Robert Frost Robert Frost once said, â€Å"It begins as a lump in the throat, a sense of wrong, a homesickness, a loneliness. It is never a thought to begin with. It is at best when it is a tantalizing vagueness.† (â€Å"Poetry Foundation† n.d.). This poem holds a lot of mystery in its meaning which has a variety of interpretations. John T. Ogilvie who wrote, â€Å"From Woods to Stars: A pattern of Imagery in Robert Frost’s Poetry† interprets this as a poem about the journey through lifeRead MoreThe Road Not Taken By Robert Frost Essay1156 Words   |  5 PagesRobert Lee Frost was an American poet. His work was initially published in England before it was published in America. He is highly regarded for his realistic depictions of rural life and his command of American colloquial speech. Robert Frost’s poem â€Å"The Road Not Taken is a narrative poem on making decisions. A narrative poem is one that tells a story. It follows a similar structure as that for a short story or novel. There is a beginning, middle and an end, as well as the usual literary devices

Hills Like White Elephants Analysis Free Essays

Sand Slides Like Lambs Have you ever looked at the West Elk mountains and seen the lamb in the side of Mt. Lamborn? The reason it is called that is because of the sandy slide that resembles a sheep much like the Cantabrian mountains of Spain resemble white elephants. â€Å"Hills Like White Elephants† (1927), written by Ernest Hemingway, is about a young, unmarried couple, the American and Jig, who are sitting at a train station in Spain, apprehensively discussing an abortion for Jig. We will write a custom essay sample on Hills Like White Elephants Analysis or any similar topic only for you Order Now The story starts with Jig looking at the surrounding hills and talking about different types of alcohol. There is a following conversation between the two where they talk about their relationship post-abortion. There is not a definite conclusion to their discussion, and it is left up to the reader to infer. In â€Å"Hills Like White Elephants† Hemingway utilizes symbolization, characterization, and conflict to create a tense story between a young man and lady and give a clue as to whether or not the couple proceeds to get the abortion or not. Hemingway uses dialogue to develop conflict to show that even without a lot of clues, the couple is still arguing about something. The first example is when the woman suggests that the hills look like white elephants but the man says he’s never seen one. In response she remarks, â€Å"No, you wouldn’t have,† in a way that makes it sound as if she didn’t intend for her comment to be nice. Then, further into the story, the conversation dies down and the woman says, â€Å"They don’t really look like white elephants. I just meant the colouring of their skin through the trees. † By saying this the woman is almost scared of being wrong in the eyes of the man, so she submissively changes her own opinion to conform with his. The woman creates a lot of the conflict but an example of the man doing this is when he keeps insisting on things until the girl is finally fed up and asks him, â€Å"Will you please †¦ stop talking? † This line is important because it shows the attitude and brashness of the man which is characterization, as I’ll talk about in my next paragraph. Characterization plays a prominent role in the story because the reader never gets to hear the thoughts of the characters, only their conversation and actions. For instance, upon arriving in the train station, the woman instantly begins to look at her surroundings, looking off at the line of hills, and commenting on them. When she does this it is like Hemingway wants readers to see Jig as a person who is more aware of new ideas and possibilities . He makes the American the opposite, however. Whenever the girl begins to look off at at something, she is quickly brought back to reality because the American wants to talk about what he thinks is important. The American is also less tactful when talking about the abortion. He constantly refers to it as an operation, â€Å"just to let the air in,† whereas Jig never even mentions it. With Jig never mentioning the operation because it is taboo and saying things like, â€Å"And if I do it you’ll be happy and things will be like they were and you’ll love me,† makes her seem inferior and dependent on the American (WriteWork Contributors). She sounds childish and thinks that the only way to be happy is to please the American man. Hemingway’s characterization creates two conflicting personalities that raises the tension and gives the reader a sense of actually sitting at a table near them, eavesdropping. The most important element in â€Å"Hills Like White Elephants† is symbolization because there are a lot of ideas and words that don’t have the same impact as they do when there is a concrete object resembling it. One of the most important symbols in this story was the bead curtain that hangs and separates the kitchen from the dining area. The meaning behind the curtain is to separate one thing from another, like the American and Jig’s opinion on keeping the baby. Painted on the curtain is â€Å"Anis del Toro† which is booze of the bull (Shmoop Editorial Team). This alludes to how meaningful alcohol is in the story. When Jig says, â€Å"That’s all we do, isn’t it – look at things and try new drinks,† it seems that they are frequent party-goers, and that may be how she got pregnant in the first place. Then they try the Anis del Toro and Jig comments, â€Å"Everything tastes of liquorice. Especially all the things you’ve waited so long for. † Maybe after a few years of hard partying she realizes that it isn’t all that great and tastes of vile licorice. These two lines together make her think that settling down and making a family may be what she actually wants. Furthermore the very landscape that the story is set in is a symbol. The narrator mentions, â€Å"On this side there was no shade and no trees and the station was between two lines of rails in the sun,† implying that the current situation was very barren and dry. But then later in the story, â€Å"The girl stood up and walked to the end of the station. Across, on the other side, were fields of grain and trees along the banks of the Ebro,† which portrays a very green, fertile landscape. Hemingway uses these two descriptions to symbolize and contrast Jig’s decision of whether or not she will carry out the abortion. Hemingway’s usage of symbols helps enrich the story. Hills Like White Elephants† had several important techniques such as conflict, characterization, and symbolization to make a dramatic story about a man and woman and their differences. After finishing the story, many readers are able to infer that they did not keep the baby. This is because the last line is Jig pleasing the man and denying that she is feeli ng anything but â€Å"fine. † Geography can be simple landmarks, or it can be complex symbols for taboo topics. Works Cited Edwards, Fred. â€Å"Critical Analysis. † House of Desmond. Web. 14 Feb. 2013. . Hemingway, Ernest . â€Å"Hills Like White Elephants. † Anchorage School District. Web. 15 Feb. 2013. . â€Å"Katy’s American Literature Blog: Symbolism in â€Å"Hills like White Elephants†. † Katy’s American Literature Blog. 29 Jan. 2009. Web. 16 Feb. 2013.. Shmoop Editorial Team. â€Å"Hills Like White Elephants Drugs and Alcohol Quotes Page 1† Shmoop. com. Shmoop University, Inc. , 11 Nov. 2008. Web. 16 Feb. 2013. Shmoop Editorial Team. â€Å"The Bamboo Bead Curtain in Hills Like White Elephants† Shmoop. com. Shmoop University, Inc. , 11 Nov. 2008. Web. 16 Feb. 2013. WriteWork contributors. â€Å"Hills Like White Elephants: Jig Character Analysis† WriteWork. com. 19 February, 2009. Web. 16 Feb. 2013. How to cite Hills Like White Elephants Analysis, Papers

Fraudulent Management In An Organisation â€Myassignmenthelp.Com

Question: Discuss About The Fraudulent Payroll Management In An Organisation? Answer: Introducation The store chain 7-Eleven was witness to the largest case of wage abuse in the history of the corporation. Four Corners and Fairfax media has exposed the issue on international forum and it revealed the dark side of the labour market of Australia (Afr.com, 2017). This case of economic exploitation carries along with it the threat to the Australian Taxation Office. Wage fraud accounting to million dollars in a year has thrown a dark light on the labour force of Australia. The effectiveness of Fair Work as a regulator is being questioned and enquiry is being made into the issue of wage abuse. The structure of the regulator is being monitored closely and its powers and budget is being increased so that its surveillance process is improved. They are making an enquiry regarding the fact whether the head office or franchise is responsible for the fraudulent act (Sivaraman Turner, 2016). The reviews that were made dated back to previous September and revealed payroll compliance issues. A grim reality was brought out in a review that revealed that pay summary showed evidence of payment to a small number of four people by the franchise. For engaging in fraudulent acts, they should pay their employees back was the verdict. Eleven was distraught at the breach of trust and was worried about the dismal act of the franchises. The repercussions on the employees were great and the prestige of the franchises was at stake. It would result in the loss of trust of people towards these employees. Appropriate action was promised by the head office however, the efforts were not good enough. The results of the underpayment of wages have not been viewed strictly by the head office and lack of stringent action on their part has forced the problem to continue (Fraser, 2016). A notice specifying breach should have been charged on the franchise in order to prevent any such thing in future. 7 Eleven should have reported about this illegal behaviour to the police or to the regulator instead of taking things lightly. The overall reputation of the company would be at stake and proper steps taken could save the name and reputation of the company. They have been secretly covering this issue adding to the problem. Eleven has a huge amount of earnings and it earns more revenue as compared to other companies. In accordance to the franchise agreement, the main office earns around 57 percent of net profit and the rest of the profit goes to the franchisee. The head office is responsible for payment of the rent, equipment supply, fittings as well as for the services that are related to the back office. The franchise is responsible for payment of running costs that includes that of the staff wages. The average earnings of 7 Eleven franchise will be between $300,000-$1.7 million (Terry-Armstrong, 2016). This will depend on the location and size of the franchise. A final income of $40,000 is earned by them after payment to the employees. After the payment of interest, it would be found that the earning would be even less than that. After the payment of all these dues, there will hardly be any room left for payment of the freight salaries. The head office should have been more careful before selecting a franchise. The head office should not be moved by vague statistics but rather carry out thorough research before getting into any agreement (Spector, 2017). Press clippings with positive feedback is not always reliable and their accolades may be of hardly any merit. A great deal of research on the part of the head office and proper steps taken in the right direction will add more credibility to the company. References: Afr.com. (2017).7-Eleven: Wage abuse claims puts scrutiny on Fair Work response.Financial Review. Fraser, M. (2016). Investigating 7-Eleven: Who are the real bad guys?.Griffith Journal of Law Human Dignity,4(2). Sivaraman, G., Turner, P. (2016). The 7-Eleven wages scandal: The need for law reform.Precedent (Sydney, NSW), (135), 53. Spector, M. (2017).Constructing social problems. Routledge. Terry-Armstrong, N. (2016). 7-Eleven: A case study of a flawed franchise model.Busidate,24(2), 8.